Mike Tunnicliffe has been a Media Agency CEO in Europe, a global account leader for major consumer brands and Fortune 500 companies and Chief Strategic Officer for a top 5 US based media agency, all of which has given him experience of operating with media platforms, brands and ad agencies in almost every major global market.
Mike has latterly been developing new businesses at the intersection between brands, technology and entertainment. His opinion is sought to help shape the debate on innovation, brands & entertainment and he has regular columns in Advertising Age, Campaign, A&R Worldwide and has either chaired, been keynote speaker or panelist at leading industry conferences across the globe, including MIDEM, MUSEXPO, and the Advertising Clios.
Mike brings this insight to the real world through his management companies SAS Digital and Tuna Music, through which he works with entertainment / content, brands and technology companies to generate new revenue streams. Clients / partner companies include / have included: The Filament entertainment Group, StarGreetz, Sanctuary Artist Management, Ricall (the worlds largest B2B Music licensing database), Carat North America / Aegis Media, Omnicom Media Group, ADV Advertising Holdings (Russia), JSM Music, 19 Management (creators of American Idol, So You Think You Can Dance, The Spice Girls), and a number of Fortune 500 client companies and well known musical artists including Paula Abdul, Marie Digby, Hanson, Lil’ Kim and Michael Bublé amongst others.
Mike is currently on assignment to Mindshare / Group M, WPP's Media Investment Company, overseeing an initiative to offer clients more 'specialist services' and in turn drive new higher margin revenue for the company.
In addition to advising companies Mike has sat on the boards of / advised a number of causes including leading environmental not for profit group: Rock The Earth www.rocktheearth.org which uses the power of music and the influence of artists and the music business to 'defend the planet one beat at a time'.