Mike Tunnicliffe is a former Advertising Agency CEO with extensive global branding and marketing experience. He has worked with major consumer brands and Fortune 500 companies in almost every major global market and was nominated by M&M Europe and leading international advertising magazine Campaign as: one of the top 100 most influential people in global advertising and marketingA sought after media commentator and conference speaker, he has regularly written for leading publications including Advertising Age and Campaign and has a blog Bands & Brands that gives incisive views on the latest developments in brand partnerships and new business models in the music, entertainment and brand communications businesses. He brings this insight to the real world, through his New York based management company Tuna Music and Los Angeles based branded entertainment company The Sheppard which both work with advertising agencies, brands, entertainment properties /businesses and musical artists to develop business and marketing strategies, new intellectual properties, partnerships and revenue creation opportunities Mike has recently become an equity partner in start up Los Angeles based entertainment & talent agency Filament, which is setting out to become a leading global aggregator of intellectual properties and their rights for artists, entertainers and athletes and will exploit these rights through brand partnerships, smarter marketing and the application of technology, while building a valuable library and continuous revenue streams. |
Links:Mike Tunnicliffe on the Big BangBands and Brands BlogStreet Level NetworkAd Age Songs For SoapBands , Brands & Fans |
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